Navigation

Yellow giant aims for leading e-business role

The Swiss Post has launched a major initiative for doing business via the Internet by founding a new subsidiary called "yellowworld". With five partners, the Post intends to create 300 jobs and invest SFr200 million in the company by the year 2002.

This content was published on April 4, 2000 - 15:19

The Swiss Post has launched a major initiative for doing business via the Internet by founding a new subsidiary called "yellowworld". With five partners, the Post intends to create 300 jobs and invest SFr200 million in the company by the year 2002.

Under the trade name yellowgate.ch, the Post will offer an Internet portal for information and electronic trade by the middle of the year.

A statement said that it would include all e-commerce services, from setting up e-shops to payment systems and logistics.

"yellowworld" will be a bridge between the real and virtual worlds, according to its new chief executive officer, Jean-Pierre Streich.

"With yellowworld, the Post wants to gain a leading position in the rapidly expanding e-business market and, at the same time, develop a value creation chain," he said

"yellowworld" will be a direct competitor for the Internet services (Blue Window) provided by Switzerland's main telecommunications provider, Swisscom.

With headquarters in Berne, "yellowworld" currently has a staff of 45.

swissinfo

Articles in this story

This article was automatically imported from our old content management system. If you see any display errors, please let us know: community-feedback@swissinfo.ch

In compliance with the JTI standards

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

Contributions under this article have been turned off. You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

Share this story

Change your password

Do you really want to delete your profile?