Navigation

Swiss eye new markets after Japanese stay away

Switzerland Tourism plans to focus on attracting new markets after the number of Japanese visitors halved in the last decade.

This content was published on December 27, 2010 - 14:07
swissinfo.ch and agencies

Japanese overnight stays have dropped from around one million in 2001 to 520,000 in 2010, Switzerland Tourism director Jürg Schmid told the Tages-Anzeiger newspaper on Monday.






Other countries are also experiencing a drop in Japanese visitors, with many now choosing to travel to China instead.

Switzerland Tourism intends to turn its attention to other markets, particularly Brazil and Poland. Demand from Brazil is small but growing quickly, noted Schmid.  In the coming years it hopes to have permanent representatives in both countries.

Articles in this story

This article was automatically imported from our old content management system. If you see any display errors, please let us know: community-feedback@swissinfo.ch

In compliance with the JTI standards

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

Contributions under this article have been turned off. You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

Share this story

Change your password

Do you really want to delete your profile?