Advertising tries to reach classrooms

Companies and aid organisations are increasingly sponsoring teaching materials in Swiss public schools, but not everyone is happy about it.

This content was published on December 8, 2018 - 11:00

In several cantons, conservative-right political parties have submitted complaints to the authorities as they are concerned about the neutrality of teaching materials. 

The German-speaking Federation of Swiss TeachersExternal link (LCH) has also urged caution. Particularly problematic are company logos or products on class worksheets, it told a report by Swiss public television, SRF. External link

Companies maintain that their teaching materials are neutral and that they are not targeting pupils for advertising purposes.

Supplementary lessons, as offered by third parties such as telecoms giant Swisscom or Swiss army knife maker Victorinox, are not subject to the same checks as normal school classes. That’s why the Federation of Swiss Teachers has drawn up a voluntary charter, setting out rules for these teaching materials. More than 40 companies and organisations have signed up so far.


You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at

Sort by

Change your password

Do you really want to delete your profile?

Your subscription could not be saved. Please try again.
Almost finished... We need to confirm your email address. To complete the subscription process, please click the link in the email we just sent you.

Discover our weekly must-reads for free!

Sign up to get our top stories straight into your mailbox.

The SBC Privacy Policy provides additional information on how your data is processed.