Navigation

The piggy bank goes digital

For years children have used moneyboxes, often in the form of piggy banks, to learn the virtues of saving. But as traditional forms become more digital and connected, keys and hammers are less necessary to get at the stash. (RTS, swissinfo.ch)

This content was published on November 4, 2017

The new generation of piggy banks works according to the same principles of the traditional version, in that it is possible to insert physical coins and notes. However, it is now directly connected to a bank account, through a mobile app. The piggy bank is also playful and interactive, to appeal to the emotional side of young savers.

The innovation was launched by the Credit Suisse bank as part of a commercial operation to attract the loyalty of a younger clientele. Consumer and youth protection groups say that the commercial side of the venture does not preclude a high educational value.

Contributions under this article have been turned off. You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

Change your password

Do you really want to delete your profile?

Newsletters
Your subscription could not be saved. Please try again.
Almost finished... We need to confirm your email address. To complete the subscription process, please click the link in the email we just sent you.

Weekly top stories

Keep up to date with the best stories from SWI swissinfo.ch on a range of topics, straight into your mailbox.

Weekly

The SBC Privacy Policy provides additional information on how your data is processed.