Switzerland has a long history of public media – and the challenge of keeping it current for future generations.
This content was published on March 2, 2019 - 11:00
Thomas Kern was born in Switzerland in 1965. Trained as a photographer in Zürich, he started working as a photojournalist in 1989. He was a founder of the Swiss photographers agency Lookat Photos in 1990. Thomas Kern has won twice a World Press Award and has been awarded several Swiss national scholarships. His work has been widely exhibited and it is represented in various collections.
Not content to mind her own business, Susan studied journalism in Boston so she’d have the perfect excuse to put herself in other people’s shoes and worlds. When not writing, she presents and produces podcasts and videos.
The range of programming produced by the Swiss Broadcasting Corporation (SBC) is varied, especially considering the fact that the budget has to cover the four national languages as well as an additional seven at its international arm SWI swissinfo.ch. This linguistic quirk is why newsmakers in Switzerland often end up speaking into multiple SBC microphones.
With the popularity of citizen journalism and YouTube, the competition for eyeballs is fiercer than ever. A particular challenge is trying to appeal to younger viewers who barely remember a time before Netflix.
This piece is part of ongoing coverage from the International Public Media Conference in Bern on March 4, where participants will discuss the future of public media and how it’s responding to political, financial and technical changes.