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Alpine tourism strategy approved

The government has approved a plan aimed at boosting the country’s tourism industry, creating more jobs based on the principles of sustainable development.

This content was published on June 25, 2010 - 16:19

Tourism is a key industry for the mountain regions and has a huge potential for economic growth, according to a statement published by the economics ministry on Friday.

The government strategy, to be reviewed every four years, seeks the creation of high-quality employment and to improve Switzerland’s competitive edge as a tourist destination in the alpine region.

The State Secretariat for Economic Affairs has been mandated to prepare measures to implement the strategy.

More than 150,000 people or 4.2 per cent of Switzerland’s working population are employed in the tourism sector.

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