Bally keeps in step with the times


This content was published on October 12, 2019 - 11:00
The elastic factory in 1868. The building was demolished in 1959 to make way for the men's shoe factory. ballyana archive

Nearly 200 years ago, the inhabitants of a village in northern Switzerland lived to the rhythm of the siren from the family-run Bally shoe factory. The changes that affected this business tell a bigger story of developments in Swiss society. It’s a story that can be seen in photos from an extensive archive at the ‘Ballyana’ museum.

The original Bally business produced ribbons, braces for men’s trousers and other elastic products. Peter Bally-Herzog had taken over the company in Schönenwerd, canton Solothurn. After Bally-Herzog's death in 1849, sons Carl Franz and Fritz took over the firm two years later.

A family firm embraces industrialisation

Carl Franz had a vision for the company: to provide functional, fashionable shoes. With the industrial revolution speeding up manufacturing, he employed thousands of workers up until the 20th century. While the company continued to grow steadily, so did facilities for its workers. Bally expanded its factory and created nearby living quarters for the people who worked there.

Shortly after completion of the pile dwellings at the Bally Park. The huts were intended to offer recreation and enjoyment of nature, but also an educational and artistic experience. (ca. 1890) ballyana archive

In 1900 housing was built for the employees of Bally in the village. C.F Bally oversaw the project himself. ballyana archive
A part of the Bally factory where the soles for men's leather shoes were stamped into form. (1914) ballyana archive

The leather pieces are stitched together with a durable and strong yarn, to form the upper part of the shoe. (1900) Fotoatelier Spring Gmbh

Along with his wife, Carl Franz opened a local school for girls, a kindergarten, an old-age home and a public swimming pool at the nearby River Aare. He built homes for workers and converted a flood region of the Aare into a tranquil public park. By the turn of the 19th century the use of steam engines and hydroelectric power provided new sources of energy which accelerated the output of the company and helped prepare it for eventually breaking into the global market.

Moving from functional to fashionable

ballyana archive

Carl Franz’s grandson, Max Bally, had a keen eye for fashion and was meticulous about high-quality production. His designs shaped the signature look of BallyExternal link shoes for almost 70 years. He attended fashion shows and sketched new models, inspired by shop windows, people on the street, and material innovations he spotted while travelling.

Functionality with a modern twist was priority for the Bally visionary Carl Franz. Posters from 1924 (left) and 1947 (right) Zürcher Hochschule der Künste / Museum für Gestaltung Zürich / Plakatsammlung

Big changes afoot

After his death in 1976 the company was in crisis. It lacked a clear vision and was feeling the pressure of increased competition from abroad, a fall in prices and the abolition of the protective tariff, which aimed to make imported goods cost more than equivalent goods produced domestically.

Bally was sold to Swiss entrepreneur and banker Werner K. ReyExternal link in 1977. Rey went on to sell his stake in the company to the Swiss machine tool factory, Oerlikon-Bührle. Bally had established itself as a national treasure in Switzerland over the years and the loss of the company into hands outside of the Bally family was seen nationwide as a great loss.

Examples of poster advertising for Bally in 1978 (left) and 1968 (right) Ivan Suta

Changes in management and the company’s organisation, and a lack of a signature style meant Bally no longer had a firm foundation on which to build. Bally began to reinvent itself, but customers couldn’t clearly identify what the business stood for anymore. After that, not much remained of the once-flourishing Swiss shoe industry.

Since 2018 the company has changed hands a few times. It is currently under ownership of Chinese textile group Shandong Ruyi. The purchase price was estimated at $700 million (CHF 697 million).

A walk through the Bally Park is is still possible, all year round. ballyana archive

Between 1851 and 2000, Bally's factories produced around 150 million pairs of shoes. The long history of this Swiss business has been recorded in photographs at the BallyanaExternal link museum. The archives have been collected as a dedication to preserving the heritage of the industrial history of the region, but mostly the Bally shoe factories. It collects memorabilia and preserves documents and objects from the past.

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